White Label Press Release – Common Questions..

Pr releases can produce significant rewards in marketing and PR, even though they do not achieve placements in main media outlets. Savvy PR departments and agencies use over at this website to spread news releases, as each delivers distinctive advantages. Paid services promise media placements and syndication, while free services secure valuable links for web traffic.

A lot of companies, non-profits and PR agencies utilize paid subscription services like Business Wire to ensure their press announcements can be found in leading publications. The subscription services have arranged for automatic publishing of news releases in countless websites – thereby virtually guaranteeing placements for clients’ news releases. Much more importantly, news releases often work as the cornerstone for journalist-written articles in prominent, high-circulation news publications. Because of this, news releases distributed by subscription services often achieve high rankings in the search engines News search engine rankings.

Why Free Press Release Services Still Matter – Free services usually publish the release on the site and seldom have the syndication/distribution clout from the paid services. The advantage of free sites is their capacity to build on keywords, links, tags and meta-tags – which all bring about the traffic on your own website along with your website’s rank.

These links all enhance the number of total backlinks to your site, which page rankers like Google Page Ranking and Alexa consider when rating websites. As Bruce Clay, founder of Bruce Clay, Inc. marketing optimization agency, explains:

“Pr releases have been around forever plus they are still beneficial to the things they were originally made for: traffic and branding.” Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking key phrases as anchor text in news releases and wants them tagged as “nofollow” so that they do not have value for search engine optimisation. However, “navigational links” designed to use anchor text of a domain name, company name or product name do not require to become tagged “nofollow” and many likely still produce search engine optimization value.

Matt Cutts of Google notes he “wouldn’t expect links from press release web sites to profit your rankings.” However, in reaction to Cutts’ statement, a report by SEO Consult proved that links in releases can have direct SEO benefit.

Whether release links boost SEO or not, one important thing remains certain: publication over a free press release site – particularly those with higher rating page ranks – generates traffic and readership.

PR Leap is a reasonably new company which had been started in 2003 and is also quickly growing. They have got greater than 30,000 organizations as of December 2007. PR Leap has discontinued their free service, but their paid services are not very expensive, only costing around fifty dollars. There exists a small biography about the owners of PR Leap, plus much more details about their company on the company blog. In addition, they have a beneficial question and answer page, where most questions on their services can be answered.

This site seems fairly simple, with basic information regarding the help. From studying the blog I will tell that the owners love whatever they are going to do, and seem to care about an individual. They keep your user updated, by posting many articles on their own blog. However, they did possess some difficulties using their website recently as a result of “pay hold” bug, but the problem was fixed rather quickly.

The Open Press is a very professional website that offers the distribution of press releases free of charge. The free press announcements will simply show the production with plain text and will also just be on The Open Press for half a year. Furthermore, they reject about 30 % from the press announcements and never allow you to fix your mistakes and repost. However, they are doing have another option, press release with stars, which puts your press release on The Open Press’ PRO PR section. This ranks it higher on other websites, making it possible for more viewers. The minimum price with this choice is ten dollars and if you would like more stars, that gives you more options, then it is around fifty dollars. Another perk is your press release will stay on the website for any year instead of half a year. The Open Press also gives you email alerts regarding your press release, making it easier to follow.

Overall it is apparently very professional. This is a very useful website, with creating a release, and ways to send it. In addition, it offers you much of your options upfront. However, to be a totally free press release site it can have a lot of rules. When posting your article, it comes with an extensive list of “don’ts.” One important thing that I did find interesting is that there is no room to edit. Should they do not like your article they will never post it, and you do not have an opportunity to edit it; this is something which most other websites permit you to do.

There is absolutely no fee to help make your account with Newswire Today, and in addition no fee to send out a press release. They offer the essential options for free press release distribution. For example, your submission is published in the order it had been received, with alternative party advertisements. However, they do use a Premium option where your press release is published the same day, having a company logo, statistics, without any 3rd party advertisements. The Premium option may range from ninety-five dollars to four hundred dollars.

As compared to the other free press release wire service websites, that one was the simplest to accomplish. Although I used their free option they published my press release quickly after I submitted it. One problem i did come across was that this date of my press release was changed after I used to resubmit. I used to alter it after editing, nevertheless it yctzsj not let me. However, there is a company number that you can require all questions.

Both paid and free news releases could also positively influence online reputation. Announcements of new products, services and promotions present positive information in search results that can rank highly and thus push down any negative comments and posts inside the listing of search engine results. Pushing negative articles off page one of search engine rankings is actually a major objective of online reputation management programs.

An effective distribution plan also requires media monitoring to monitor this news release’s placement. An effective media monitoring service will clip the publications that reported the press release, monitor conversations concerning the company or products following the release, and look at the reach and reader sentiment of the press release.