PPC Optimization – Precisely What Certain People Say..

In terms of successful AdWords campaign management, understanding and even more importantly optimizing AdWords campaigns is surely an unpredictable and frustrating journey. You can find hundreds of variables that can determine the achievements of your campaigns and collectively the account. While an optimal Google AdWords account structure requires another post by itself, today we’ll be uncovering AdWords optimizations that can improve PPC advertising companies in a matter of hours or days.

Many of these AdWords tips alone, can dramatically improve your click-through-rates, conversions, and price per conversion very quickly. However, one of the fundamental rules in Pay Per Click Marketing Management, is to avoid making a lot of changes at the same time (you’ll lose tabs on what what helped or hurt the account). The areas that we’ll cover ought to be monitored and improved constantly, because they can change and want adjustment with time.

Split Testing Your AdWords Campaign’s Ads. Why you ought to do it: Split testing your ads is the only way to get to the best possible ad copy or image ad. The procedure is simple, yet for over 85% of the AdWords accounts we take over, this wasn’t being carried out through the previous agency or the self-managing owner. You can find basically 4 steps to split testing your Adwords ads. This method also relates to Bing ads and is also conceptually exactly the same with Facebook paid ads.

Log into AdWords and choose a campaign. Ensure your campaign’s ad rotation settings are set to “Rotate indefinitely.” This will give you more control over your optimization. Create 2 ads (any more will extend time required to determine a success) for every ad group with one major difference being tested (i.e. headline, call to action, display url, landing page, etc.). Use a statistical significance testing calculator to determine when you have a success. When using this calculator to test which variation met your primary goal more consistently, your “tries” and “goals” may be respectively “impressions” vs. “clicks” or “clicks” vs. “conversions.” Pause the loser and set up another test split test.

As soon as your account has produced up some data, you’ll start to see positive or negative trends on certain days of each week. It is possible to leverage these trends by increasing or decreasing bids and budgets according to strong and weak days.

The best way to optimize Adwords for your strongest days of each week: Log into AdWords and choose a campaign or start by exploring the account as a whole.

View weekly performance under the “Dimensions” tab, then “View:Day of Week.” Set your dates for the best balance of recent and showing enough data to see some variance between days. This will be different for each and every account according to traffic and the amount of difference in performance between days. Adjust your ad agenda for each campaign based upon best and worst days. For Bonus Points: Create AdWords Automated Rules to boost or decrease budgets based on the day of every week, then start working on day parting (eliminating or optimizing hours of the day).

Day Parting is very similar to the strategy above, except it means the hours of the day as opposed to days of every week. Various parts of your day will perform far differently and the goal is always to utilize your budget as effectively as you can every day. View this data beneath the “Dimensions” tab, then “View:Hour of Day.” As before, be sure to view this data at qfwzkl campaign level. Set your dates for the best balance of recent and showing enough data to view some variance between hours. For this analysis you might like to look at per week at any given time or better still, pop it into excel assess hours of only certain days for an extended time frame.

Visit “Ad Schedule” underneath the Campaign’s “Settings” tab and add in a schedule for all the hour segments you need to control separately (for instance: if you wish to raise bids from 2-5pm, add this segment in separately). Be sure to also add, all of those other segments your ads should be running, because as soon as you add a schedule, your ads will never run during any times that are not in this schedule. Now you’re prepared to set a bid adjustment for every segment of the schedule depending on how it performed. If Mondays perform 30% better, try using a bid adjustment of “increase by 30%.” Don’t forget to adjust your finances on these days accordingly using automated rules.